The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

Flags of Generosity Agency: Ogilvy / Singapore + Ogilvy Malaysia / Kuala Lumpur Client: Cadbury Category: Innovation & Transformation / Innovation in Lockdown
Hi Toilet Agency: TBWA\HAKUHODO Inc. / Tokyo Client: THE NIPPON FOUNDATION Category: Innovation & Transformation / Innovation in Lockdown
Music Liberates Music Mixtape Agency: BBDO / New York Client: BACARDÍ Category: Innovation & Transformation / Innovation in Interactive & Mobile Craft
Samsung FastFrame Agency: Cheil / Amsterdam + Mario Piepenbrink / Alkmaar + Pirke Productions / Amsterdam + Samsung Electronics Benelux / Schiphol Client: Samsung Electronics Benelux Category: Innovation & Transformation / Innovation in Interactive & Mobile Craft
Anti Look – the life-saving QR design Agency: Scholz & Friends Client: Johanniter Category: Innovation & Transformation / Innovation in Interactive & Mobile Craft
Sound Support Agency: The Public House / Dublin + PHD / Dublin + Event Junkies / Dublin + Motherland / Dublin Client: FBD Insurance Category: Innovation & Transformation / Innovation in Lockdown
Music Liberates Music Mixtape Agency: BBDO / New York Client: BACARDÍ Category: Innovation & Transformation / Innovation in Data
BEETHOVEN X - THE AI PROJECT Agency: DDB GROUP GMBH / Germany + Hastings Audio Network + Optix Post Production GMBH Client: Telekom Deutschland GmbH Category: Innovation & Transformation / Innovation in Music & Sound Craft
The On Hold Music Show Agency: NEXT Brand & Creative / Palo Alto + Scout Music Client: Next Insurance Category: Innovation & Transformation / Innovation in Music & Sound Craft
Memory Karaoke Agency: Ogilvy Mumbai / India + MTV / Mumbai Client: MTV + ARDSI Category: Innovation & Transformation / Innovation in Music & Sound Craft
Lost Tapes Of The 27 Club Agency: Rethink + Over The Bridge Client: Over The Bridge Category: Innovation & Transformation / Innovation in Music & Sound Craft
Performance Enhancing Music Agency: CHEP Network / Sydney + Resonance Sonic Branding & Song Zu / Sydney + The Glue Society Studios / Sydney + Revolver / Sydney Client: Samsung Category: Innovation & Transformation / Innovation in Lockdown
Clubhouse Bacon Agency: Droga5 / New York Client: IHOP Category: Innovation & Transformation / Innovation in Social Media
The Bread Exam Agency: McCann / Paris Client: Spinneys + Lebanese Breast Cancer Foundation Category: Innovation & Transformation / Innovation in Social Media
Shah Rukh Khan-My-Ad Agency: Ogilvy Mumbai / India + Mondelez Client: Mondelez Category: Innovation & Transformation / Innovation in Social Media
The Academic | Google Slides Experience Agency: BBDO / New York Client: Capitol Records Category: Innovation & Transformation / Innovation in Lockdown
Shah Rukh Khan-My-Ad Agency: Ogilvy Mumbai / India + Mondelez Client: Mondelez Category: Innovation & Transformation / Innovation in Lockdown
Hope Reef Agency: AMV BBDO / London + Framestore / London + weareseventeen / London Client: Mars Pet - Sheba Category: Innovation & Transformation / Innovation in Out of Home
Taco Moon Agency: Deutsch LA / Los Angeles + Steelhead / Los Angeles Client: Taco Bell Category: Innovation & Transformation / Innovation in Out of Home
Anti Look – the life-saving QR design Agency: Scholz & Friends Client: Johanniter Category: Innovation & Transformation / Innovation in Out of Home
Fearless Night Agency: TBWA\Paris / Boulogne-Billancourt + \Else / Boulogne-Bilancourt Client: HandsAway Category: Innovation & Transformation / Innovation in Out of Home
Whopper Heist Agency: We Believers / New York + The Pasto / Buenos Airers + The Movement by Landia / Buenos Aires Client: Burger King Argentina + Netflix Argentina Category: Innovation & Transformation / Innovation in Out of Home
Shelter Signboard Agency: Wunderman Thompson Bangkok Client: Tra Mongkut Fertilizer Category: Innovation & Transformation / Innovation in Out of Home
Flags of Generosity Agency: Ogilvy / Singapore + Ogilvy Malaysia / Kuala Lumpur Client: Cadbury Category: Innovation & Transformation / Innovation in Lockdown
MLKonMLK Agency: Lenovo / Morrisville Client: Lenovo Category: Innovation & Transformation / Innovation in Lockdown
30 Seconds Singles Agency: Leo Burnett Colombia / Bogotá Client: AB InBev / Budweiser Category: Innovation & Transformation / Innovation in Radio & Audio
The Golden Number Agency: Nord DDB / Stockholm Client: McDonald's Category: Innovation & Transformation / Innovation in Radio & Audio
Performance Enhancing Music Agency: CHEP Network / Sydney + Resonance Sonic Branding + Song Zu / Sydney + The Glue Society Studios / Sydney + Revolver / Sydney Client: Samsung Category: Innovation & Transformation / Innovation in Lockdown
Green Screen Shirt Agency: Zulu Alpha Kilo / Toronto + Harry Rosen / Toronto + Zulubot / Toronto Client: Harry Rosen Category: Innovation & Transformation / Innovation in Lockdown
Drawn Closer Agency: 180LA / Los Angeles + Cox Communications / Atlanta Client: Cox Communications Category: Innovation & Transformation / Innovation in Moving Image Craft
Bring Down the House Agency: 72andSunny / Los Angeles + Film 47 + Swaybox Client: National Football League Category: Innovation & Transformation / Innovation in Moving Image Craft
Fellini Forward Agency: Wunderman Thompson Italy / Milan + Unit9 / London + Hill+Knowlton Strategies / London + FM Photographers / Milan Client: Campari Group/Campari Red Diaries Category: Innovation & Transformation / Innovation in Moving Image Craft
NURO Agency: Clemenger BBDO Melbourne + La Trobe University + Code on Canvas + National Gallery of Victoria (NGV) / Melbourne Client: La Trobe University Category: Innovation & Transformation / Innovation in Gaming
Vanguards of Photography Agency: GUT / Miami + Activision Blizzard / Santa Monica + South Music / Los Angeles + m ss ng p eces / Los Angeles Client: Activision Blizzard / Call of Duty Category: Innovation & Transformation / Innovation in Gaming
She Football Club Agency: MullenLowe SSP3 / Bogota Client: AB InBev / Pony Malta Category: Innovation & Transformation / Innovation in Gaming
Samsung FastFrame Agency: Cheil / Amsterdam + Mario Piepenbrink / Alkmaar + Pirke Productions / Amsterdam + Samsung Electronics Benelux / Schiphol Client: Samsung Electronics Benelux Category: Innovation & Transformation / Innovation in Public Relations
Awa Agency: FAHRENHEIT DDB / Lima + Del Mate Producciones / Lima + Fahrenheit Content / Lima Client: Andea Water Category: Innovation & Transformation / Innovation in Public Relations
You are a gamer and don’t know it Agency: LLYC / Madrid Client: MULTIÓPTICAS Category: Innovation & Transformation / Innovation in Public Relations
Tough Turban Agency: Zulu Alpha Kilo / Toronto + Pfaff Harley-Davidson / Toronto + Zulubot / Toronto Client: Pfaff Harley-Davidson Category: Innovation & Transformation / Innovation in Public Relations
With My Eyes Agency: DENTSU INC. / Tokyo + AOI Pro. Inc. / Tokyo + CONNECTION Inc. / Tokyo + INITIAL Inc. / Tokyo Client: QD Laser, Inc. / RETISSA SUPER CAPTURE Category: Innovation & Transformation / Innovation in Health & Wellness
The CO2 Inhaler Agency: McCann Health / New York + McCann Health Brazil / Sao Paolo Client: AstraZeneca Category: Innovation & Transformation / Innovation in Health & Wellness
Project Courage Agency: RPA Advertising / Los Angeles + Helium / Santa Monica + Lime Studios / Santa Monica Client: American Honda Motor Co., Inc. Category: Innovation & Transformation / Innovation in Health & Wellness
Anti Look – the life-saving QR design Agency: Scholz & Friends Client: Johanniter Category: Innovation & Transformation / Innovation in Health & Wellness
Frame by Frame Agency: GIPHY / NYC + Dark Igloo / Brooklyn Client: GIPHY Category: Innovation & Transformation / Innovation in Print
The Day-After-Women's-Day Newspapers Agency: Havas Worldwide Portugal / Lisbon + Estúdio Casa da Árvore / São Paulo + Fast Forward / Lisbon + Garage Films / Lisbon Client: Raparigas da Bola Category: Innovation & Transformation / Innovation in Print
With My Eyes Agency: DENTSU INC. / Tokyo + AOI Pro. Inc. / Tokyo + CONNECTION Inc. / Tokyo + INITIAL Inc. / Tokyo Client: QD Laser, Inc. / RETISSA SUPER CAPTURE Category: Innovation & Transformation / Innovation in Design
Letters to the Future Agency: Ki Saigon / Ho Chi Minh City + 4PS Corporation / Ho Chi Minh City Client: 4PS Corporation Category: Innovation & Transformation / Innovation in Design
Anti Look – the life-saving QR design Agency: Scholz & Friends Client: Johanniter Category: Innovation & Transformation / Innovation in Design
Rio Carnaval - Innovation in Design Agency: Tátil Design Client: Rio Carnaval Category: Innovation & Transformation / Innovation in Design
ONE/SECOND/SUIT Agency: Uncommon Creative Studio / London + H&M Client: H&M Category: Innovation & Transformation / Innovation in Design

2022 Design Merit Award

Ogilvy / Singapore + Ogilvy Malaysia / Kuala Lumpur

Cadbury

Flags of Generosity

Innovation & Transformation / Innovation in Lockdown

OS22_DE164M

2022 IP & Products Merit Award

TBWA\HAKUHODO Inc. / Tokyo

THE NIPPON FOUNDATION

Hi Toilet

Innovation & Transformation / Innovation in Lockdown

OS22_IP030M

2022 Interactive & Mobile Craft Merit Award

BBDO / New York

BACARDÍ

Music Liberates Music Mixtape

Innovation & Transformation / Innovation in Interactive & Mobile Craft

OS22_IC028M

2022 Interactive & Mobile Craft Merit Award

Cheil / Amsterdam + Mario Piepenbrink / Alkmaar + Pirke Productions / Amsterdam + Samsung Electronics Benelux / Schiphol

Samsung Electronics Benelux

Samsung FastFrame

Innovation & Transformation / Innovation in Interactive & Mobile Craft

OS22_IC029M

2022 Interactive & Mobile Craft Merit Award

Scholz & Friends

Johanniter

Anti Look – the life-saving QR design

Innovation & Transformation / Innovation in Interactive & Mobile Craft

OS22_IC030M

2022 Music & Sound Craft Merit Award

The Public House / Dublin + PHD / Dublin + Event Junkies / Dublin + Motherland / Dublin

FBD Insurance

Sound Support

Innovation & Transformation / Innovation in Lockdown

OS22_MS063M

2022 Creative Use of Data Merit Award

BBDO / New York

BACARDÍ

Music Liberates Music Mixtape

Innovation & Transformation / Innovation in Data

OS22_CU030M

2022 Music & Sound Craft Merit Award

DDB GROUP GMBH / Germany + Hastings Audio Network + Optix Post Production GMBH

Telekom Deutschland GmbH

BEETHOVEN X - THE AI PROJECT

Innovation & Transformation / Innovation in Music & Sound Craft

OS22_MS059M

2022 Music & Sound Craft Merit Award

NEXT Brand & Creative / Palo Alto + Scout Music

Next Insurance

The On Hold Music Show

Innovation & Transformation / Innovation in Music & Sound Craft

OS22_MS060M

2022 Music & Sound Craft Merit Award

Ogilvy Mumbai / India + MTV / Mumbai

MTV + ARDSI

Memory Karaoke

Innovation & Transformation / Innovation in Music & Sound Craft

OS22_MS061M

2022 Music & Sound Craft Merit Award

Rethink + Over The Bridge

Over The Bridge

Lost Tapes Of The 27 Club

Innovation & Transformation / Innovation in Music & Sound Craft

OS22_MS062M

2022 Radio & Audio Merit Award

CHEP Network / Sydney + Resonance Sonic Branding & Song Zu / Sydney + The Glue Society Studios / Sydney + Revolver / Sydney

Samsung

Performance Enhancing Music

Innovation & Transformation / Innovation in Lockdown

OS22_RA048M

2022 Social Media Merit Award

Droga5 / New York

IHOP

Clubhouse Bacon

Innovation & Transformation / Innovation in Social Media

OS22_SM098M

2022 Social Media Merit Award

McCann / Paris

Spinneys + Lebanese Breast Cancer Foundation

The Bread Exam

Innovation & Transformation / Innovation in Social Media

OS22_SM099M

2022 Social Media Merit Award

Ogilvy Mumbai / India + Mondelez

Mondelez

Shah Rukh Khan-My-Ad

Innovation & Transformation / Innovation in Social Media

OS22_SM100M

2022 Branded Entertainment Merit Award

BBDO / New York

Capitol Records

The Academic | Google Slides Experience

Innovation & Transformation / Innovation in Lockdown

OS22_BE104M

2022 Creative Use of Data Merit Award

Ogilvy Mumbai / India + Mondelez

Mondelez

Shah Rukh Khan-My-Ad

Innovation & Transformation / Innovation in Lockdown

OS22_CU031M

2022 Out of Home Merit Award

AMV BBDO / London + Framestore / London + weareseventeen / London

Mars Pet - Sheba

Hope Reef

Innovation & Transformation / Innovation in Out of Home

OS22_OH075M

2022 Out of Home Merit Award

Deutsch LA / Los Angeles + Steelhead / Los Angeles

Taco Bell

Taco Moon

Innovation & Transformation / Innovation in Out of Home

OS22_OH076M

2022 Out of Home Merit Award

Scholz & Friends

Johanniter

Anti Look – the life-saving QR design

Innovation & Transformation / Innovation in Out of Home

OS22_OH077M

2022 Out of Home Merit Award

TBWA\Paris / Boulogne-Billancourt + \Else / Boulogne-Bilancourt

HandsAway

Fearless Night

Innovation & Transformation / Innovation in Out of Home

OS22_OH078M

2022 Out of Home Merit Award

We Believers / New York + The Pasto / Buenos Airers + The Movement by Landia / Buenos Aires

Burger King Argentina + Netflix Argentina

Whopper Heist

Innovation & Transformation / Innovation in Out of Home

OS22_OH079M

2022 Out of Home Merit Award

Wunderman Thompson Bangkok

Tra Mongkut Fertilizer

Shelter Signboard

Innovation & Transformation / Innovation in Out of Home

OS22_OH080M

2022 Health & Wellness Merit Award

Ogilvy / Singapore + Ogilvy Malaysia / Kuala Lumpur

Cadbury

Flags of Generosity

Innovation & Transformation / Innovation in Lockdown

OS22_HW082M

2022 Out of Home Merit Award

Lenovo / Morrisville

Lenovo

MLKonMLK

Innovation & Transformation / Innovation in Lockdown

OS22_OH081M

2022 Radio & Audio Merit Award

Leo Burnett Colombia / Bogotá

AB InBev / Budweiser

30 Seconds Singles

Innovation & Transformation / Innovation in Radio & Audio

OS22_RA046M

2022 Radio & Audio Merit Award

Nord DDB / Stockholm

McDonald's

The Golden Number

Innovation & Transformation / Innovation in Radio & Audio

OS22_RA047M

2022 Interactive, Online & Mobile Merit Award

CHEP Network / Sydney + Resonance Sonic Branding + Song Zu / Sydney + The Glue Society Studios / Sydney + Revolver / Sydney

Samsung

Performance Enhancing Music

Innovation & Transformation / Innovation in Lockdown

OS22_IN081M

2022 Interactive, Online & Mobile Merit Award

Zulu Alpha Kilo / Toronto + Harry Rosen / Toronto + Zulubot / Toronto

Harry Rosen

Green Screen Shirt

Innovation & Transformation / Innovation in Lockdown

OS22_IN082M

2022 Moving Image Craft Merit Award

180LA / Los Angeles + Cox Communications / Atlanta

Cox Communications

Drawn Closer

Innovation & Transformation / Innovation in Moving Image Craft

OS22_MI142M

2022 Moving Image Craft Merit Award

72andSunny / Los Angeles + Film 47 + Swaybox

National Football League

Bring Down the House

Innovation & Transformation / Innovation in Moving Image Craft

OS22_MI143M

2022 Moving Image Craft Merit Award

Wunderman Thompson Italy / Milan + Unit9 / London + Hill+Knowlton Strategies / London + FM Photographers / Milan

Campari Group/Campari Red Diaries

Fellini Forward

Innovation & Transformation / Innovation in Moving Image Craft

OS22_MI144M

2022 Gaming Merit Award

Clemenger BBDO Melbourne + La Trobe University + Code on Canvas + National Gallery of Victoria (NGV) / Melbourne

La Trobe University

NURO

Innovation & Transformation / Innovation in Gaming

OS22_GA018M

2022 Gaming Merit Award

GUT / Miami + Activision Blizzard / Santa Monica + South Music / Los Angeles + m ss ng p eces / Los Angeles

Activision Blizzard / Call of Duty

Vanguards of Photography

Innovation & Transformation / Innovation in Gaming

OS22_GA019M

2022 Gaming Merit Award

MullenLowe SSP3 / Bogota

AB InBev / Pony Malta

She Football Club

Innovation & Transformation / Innovation in Gaming

OS22_GA020M

2022 Public Relations Merit Award

Cheil / Amsterdam + Mario Piepenbrink / Alkmaar + Pirke Productions / Amsterdam + Samsung Electronics Benelux / Schiphol

Samsung Electronics Benelux

Samsung FastFrame

Innovation & Transformation / Innovation in Public Relations

OS22_PR073M

2022 Public Relations Merit Award

FAHRENHEIT DDB / Lima + Del Mate Producciones / Lima + Fahrenheit Content / Lima

Andea Water

Awa

Innovation & Transformation / Innovation in Public Relations

OS22_PR074M

2022 Public Relations Merit Award

LLYC / Madrid

MULTIÓPTICAS

You are a gamer and don’t know it

Innovation & Transformation / Innovation in Public Relations

OS22_PR075M

2022 Public Relations Merit Award

Zulu Alpha Kilo / Toronto + Pfaff Harley-Davidson / Toronto + Zulubot / Toronto

Pfaff Harley-Davidson

Tough Turban

Innovation & Transformation / Innovation in Public Relations

OS22_PR076M

2022 Health & Wellness Merit Award

DENTSU INC. / Tokyo + AOI Pro. Inc. / Tokyo + CONNECTION Inc. / Tokyo + INITIAL Inc. / Tokyo

QD Laser, Inc. / RETISSA SUPER CAPTURE

With My Eyes

Innovation & Transformation / Innovation in Health & Wellness

OS22_HW078M

2022 Health & Wellness Merit Award

McCann Health / New York + McCann Health Brazil / Sao Paolo

AstraZeneca

The CO2 Inhaler

Innovation & Transformation / Innovation in Health & Wellness

OS22_HW079M

2022 Health & Wellness Merit Award

RPA Advertising / Los Angeles + Helium / Santa Monica + Lime Studios / Santa Monica

American Honda Motor Co., Inc.

Project Courage

Innovation & Transformation / Innovation in Health & Wellness

OS22_HW080M

2022 Health & Wellness Merit Award

Scholz & Friends

Johanniter

Anti Look – the life-saving QR design

Innovation & Transformation / Innovation in Health & Wellness

OS22_HW081M

2022 Print Merit Award

GIPHY / NYC + Dark Igloo / Brooklyn

GIPHY

Frame by Frame

Innovation & Transformation / Innovation in Print

OS22_PT066M

2022 Print Merit Award

Havas Worldwide Portugal / Lisbon + Estúdio Casa da Árvore / São Paulo + Fast Forward / Lisbon + Garage Films / Lisbon

Raparigas da Bola

The Day-After-Women's-Day Newspapers

Innovation & Transformation / Innovation in Print

OS22_PT067M

2022 Design Merit Award

DENTSU INC. / Tokyo + AOI Pro. Inc. / Tokyo + CONNECTION Inc. / Tokyo + INITIAL Inc. / Tokyo

QD Laser, Inc. / RETISSA SUPER CAPTURE

With My Eyes

Innovation & Transformation / Innovation in Design

OS22_DE158M

2022 Design Merit Award

Ki Saigon / Ho Chi Minh City + 4PS Corporation / Ho Chi Minh City

4PS Corporation

Letters to the Future

Innovation & Transformation / Innovation in Design

OS22_DE159M

2022 Design Merit Award

Scholz & Friends

Johanniter

Anti Look – the life-saving QR design

Innovation & Transformation / Innovation in Design

OS22_DE160M

2022 Design Merit Award

Tátil Design

Rio Carnaval

Rio Carnaval - Innovation in Design

Innovation & Transformation / Innovation in Design

OS22_DE161M

2022 Design Merit Award

Uncommon Creative Studio / London + H&M

H&M

ONE/SECOND/SUIT

Innovation & Transformation / Innovation in Design

OS22_DE162M

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